MDP 2016 - I

Professional Certificate on New Service Developer

CENTRUM Research’s Industry Outreach
Management Development Program 
“Service Innovation and Data Mining”

Be The First To Become A Certified New Service Developer

4-6 April 2016


Download Program’s Schedule Sign up here


It is time to become a Certified New Service Developer. Although executives are constantly directing their efforts to new service development and service innovation, little is actually known about how new services are actually developed. Nevertheless, one thing is for sure: the core of new service development remains the understanding of the demands of the customers. In this context, the advantages of new data mining techniques and technologies to acquire information of the customers’ needs and demands can translate into an increase of the success rate of service innovation.


  • Introduction to 43 Architecture for Service Innovation and new service development.
  • Prototyping service innovation.
  • Various tools to measure the services.
  • Pros and cons of new service development (Private vs. Public).
  • Mining tools and association rules for mining.

Certification:Certified New Service Developer


Charles Vincent, MSc (Statistics), PhD (OR), PDRF (OM), is currently with CENTRUM Católica Graduate Business School (accredited by AACSB, EQUIS, and AMBA), PUCP, Lima, Peru, as the Director of CENTRUM Research and as a Distinguished Research Professor. He is an Honorary Professor at Maastricht School of Management, The Netherlands, an Associate Staff at the Centre for Latin American Studies (CLAS), University of Malaya, Malaysia, and a Higher Education Teaching and Learning Association Liaison to Peru, HETL USA. He is also a post-doctoral research fellow from National University of Singapore (NUS), Singapore. He is a certified Six Sigma Black Belt and a Six Sigma Master Black Belt. He holds Executive Certificates from the MIT Sloan School of Management, Harvard Business School, and Royal Statistical Society. He has almost 18 years of teaching, research, and consultancy experience in various countries, including India, Malaysia, Peru, Singapore, and the USA, in the fields of applied quantitative analytics. He has published over 100 research works. He is a recipient of many international academic honors and awards. He won the 2013 award in the category of The Most Innovative Study from the Premio PODER to Peru’s Think Tank of the Year, the 2013 award in Summer Grants (competition) from the Emerging Markets Institute (EMI) of Johnson Cornell University, USA (along with Nagesh Gavirneni) and also the best research paper award (2006) in Finance from the Centre for Financial Excellence, KLS’ IMER, Belgaum, India. Additionally, in 2012 he received the Best Paper Award from the ESIC Market Best Papers Awards CLADEA 2012. For three consecutive years, 2010-2012, he was the recipient of the Highly Commended Award of the Emerald/CLADEA Latin American Management Research Fund Award and for six consecutive years, 2010-2015, he was the recipient of CENTRUM’s annual research contribution award. He has published books with Pearson Prentice Hall and Cambridge Scholars Publishing, UK.


Ali Emrouznejad is a professor of Business Analytics in Operations and Information Management Group at Aston Business School, UK. His areas of research interest include performance measurement and management as well as data mining and big data. Dr. Emrouznejad is editor or associate editor in several respected Journals including Annals of Operations Research, Socio-Economic Planning Sciences, and IMA Journal of Management Mathematics. He has published over 80 articles in top ranked journals and several books including “Applied Operational Research with SAS” (CRC Press), “Performance Measurement with Fuzzy DEA” (Springer), “Managing Service Productivity” (Springer), and “Handbook of Research on Strategic Performance Management and Measurement Using DEA” (IGI Global). He is also co-founder of Performance Improvement Management Software (PIM-DEA), see

Who should attend? This Management Development Program is aimed at middle and senior-level executives in any industry who are involved directly or indirectly in new service development and data mining and who wish to better understand their customers and adapt to the fast-changing markets.

MDP Materials: Lecture notes will be provided in both English and Spanish.

Language of Instruction: English.
Venue: Swissotel Lima, Av. Santo Toribio 173, San Isidro, Lima, Peru.
Registration Fee: S/. 1500 (Group discount available).

Program Details: For details, kindly contact / /

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